How to Identify Your Customer Base

For your small business to be successful, you need to be specific about the customers you’re targeting. Entrepreneurs often start out trying to appeal to the masses. The fact is, not everyone wants what you’re selling, and you’ll just waste time, money, and effort trying to convince them otherwise. Instead, use your resources to pinpoint […]

How to Choose a Location for Your Brick-and-Mortar Business

Of all the decisions that go into starting a brick-and-mortar business, choosing the location could be the most important one. If you devote a good amount of time and research to the process, asking all the necessary questions, you’ll be able to make a decision that’s right for you and your business. If it’s a […]